#612: Heal the Land

Heal the Land is a new film which was showcased at an RGS Summer film night.

From the website:

Heal the Land is a compelling, inspiring and hopeful film about the transformation of a former intensive dairy farm in Somerset into a thriving new place for nature and people.

This beautiful 25-minute documentary, filmed entirely at the Heal Somerset site during 2024, is a journey of drama, discovery and insight into the start of this rewilding journey. 

The film features astonishing new arrivals, a remarkable array of wildlife and insightful commentary from experts and the Heal team. Above all, it shows the extraordinary resilience of nature and how quickly wildlife comes back if we give it space and allow it to thrive. With England currently one of the most nature-depleted countries on Earth, the challenge to restore biodiversity and kickstart nature recovery has never been more urgent.

The trailer is shown below:

#455: Stand with the farmers

70% of UK land is farmed.

If we want nature to recover, this is where it happens.

Farmers like @herdyshepherd1 are already doing it – farming with wildlife, not against it. But without proper funding, we risk losing it all.@RachelReevesMP: increase funding, grow our future. pic.twitter.com/jJvbUHPXfH

— RSPB (@Natures_Voice) May 30, 2025

#205: Chipping in for nature

You will perhaps have seen the current TV ads for McCain potato products.

Take a look at the company's logo...

Tree... rolling fields and terrain... and some bird in flight. They are trying to position the brand as being connected with the landscape and nature, and perhaps a rising or setting sun for the overall shape of the logo.

McCain was founded by two Canadian brothers in the early 1900s.

They are chipping in and moving over to regenerative / sustainable agriculture use from all their suppliers and this is prominently displayed on the packaging of their products.

When thinking about branding, you can see particular words often appearing on packaging.

Here's their work:

In 2020 they launched the McCain Potato Farmer Pledge, a £25 million investment designed to help ensure the long-term sustainability of British agriculture, in the face of increasing climatic events like droughts and floods. 

Since 2020, they have committed a further £50 million to British farming to safeguard the UK’s potato industry. This includes significant contract price increases for growers, as well as a supplementary energy support package.

As you can see, they are very active in East Anglia.

They also say:

As 80% of all potatoes eaten in the UK are home grown, they don’t need to travel far from the field to the plate, and this kind of local sourcing is great news for the environment. But for food retailers and consumers, local sourcing goes beyond simply decreasing emissions, it also supports hundreds of British farmers and farming communities.

When it comes to our supply chain, quality and traceability are key. 100% of our British potatoes come from certified Red Tractor growers –the UK’s leading farm and quality food production certification, that assures food safety and traceability.

There's plenty of interest in this website

This might make a good example of how decisions made by companies have the potential to have an impact on the countryside. 

#43: Wild Ken Hill

Wild Ken Hill has been the home of the BBC's Springwatch and Autumnwatch for the last couple of years, and also the occasional Winterwatch.

Chris Packham, Michaela Strachan and the team base themselves here, having previously been based at Minsmere and other locations including the nearby location of Pensthorpe, near Fakenham for a while.

Wild Ken Hill is in North West Norfolk, between King's Lynn and Hunstanton.

Wild Ken Hill is a site of rewilding, conservation, and a working farm. Its land is made up of hilly wood, wetter marshland, pasture landscape, and agricultural fields. As such, the ground is predominantly uneven with thick undergrowth. Ponies, pigs and cattle graze parts of the site and it is home to many, small, wild animals.

I lived in Snettisham for 12 years, and walked over Ken Hill many times, through the woods and down through the reed beds and along the old railway line which was sadly a casualty of Beeching's cuts in the 1960s. 

That line, passing through Wolferton, Snettisham and Heacham would make a fantastic route from King's Lynn to the coast. Sadly, there have been some changes and new buildings which mean that the line is unlikely to ever be reinstated despite the fact that it would immediately 

The area has changed substantially over the 12 years since I last visited for a good period of time.

Locations such as this may well form a good site for a field visit, or a case study of rewilding should that be a focus for the final draft specification. 

To find out more you can follow Dominic Buscall on Twitter. Fun fact, my daughter went to school with members of the Buscall family.

I can imagine the area of the Wash, and surroundings landscapes and land uses, and some of the potential conflicts that occur there would make a good large scale case study.